Effect of video styles on learner engagement in MOOCs

Video lectures in massive open online courses (MOOCs) provide an opportunity to not only deliver instructional content but also engage learners. While there are many different styles of video lectures, it is clear how affect learner engagement. This study analysed and critiqued typologies classified MOOC on a speaker-centric media-centric spectrum. A total 1372 survey responses were used for data analysis. The findings indicated that the ‘media-centric’ ‘balanced’ enhanced engagement varying degrees MOOCs areas. In contrast, ‘speaker-centric’ style offered no advantages promoting any area. Effect sizes ranged from .03 .07, indicating had small medium effect These can new insights into design areas MOOCs.